Over the last year brands have increasingly used offers like free shipping, % off, $ off, and more to incentivize email subscribers to purchase. Yes Lifecycle Marketing studied the performance of 6 different types of offers in email subject lines to identify the most effective ones. Key findings include:
- Offers were used in 30% of all email subject lines and in nearly half of retail-only subject lines
- Across all industries, incentives related to loyalty programs outperformed all other offers, generating the highest engagement rates
- On average, emails without an offer in the subject line boasted higher open and click rates than those promoting specific incentives
Read the report to learn more and drive consistent engagement and conversions year-round.
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